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Case study · BPO · Voice AI

Multilingual voice AI across a global BPO — six languages, four programs

A global BPO wanted to add multilingual voice AI across four Fortune 500 programs without renegotiating any master service agreement. pronix.ai deployed six-language voice AI with automated QA on Amazon Connect + Lex — 34% containment on tier-1 intents and 100% QA coverage.

Client
Global BPO, 2,600 seats across four programs
Industry
BPO
Platform
Amazon Connect · Amazon Lex · Kore.ai · Azure AI Foundry
By pronix.ai CX Engineering8 min readQ1 2026
34%
Containment on tier-1 intents
100%
QA coverage across programs
6
Languages live
0
MSA renegotiations required

*Representative outcome; results vary by client, scope and platform configuration.

The challenge

Four different clients meant four different KPIs, four different QA rubrics and four different data-residency requirements — plus a contractual promise that no client-facing AHT metric would regress during rollout.

Our approach

Step 01

Per-program tenancy, shared platform

One Amazon Connect + Lex platform with strict per-program data isolation, per-program prompt libraries and per-program knowledge sources.

Step 02

Six-language voice from day one

English, Spanish, Portuguese, Tagalog, Hindi and French deployed in parallel; shared intent taxonomy, per-language tuning.

Step 03

Automated QA on 100% of calls

Azure AI Foundry scored every call against the client-specific rubric; human reviewers focused on the flagged bottom decile.

Step 04

SLA-safe shadow mode

21-day shadow, then A/B by team; no program went live-live until pre-agreed containment and CSAT gates were met.

Stack assumptions

The reference stack behind this program. Assumptions are what pronix.ai brought in on day one — swap-outs are common, and the implementation summary explains where the substitutions cost time or accuracy.

LayerComponentAssumption on day one
Contact centerAmazon ConnectRegional Connect instances per data-residency zone; per-program contact flows.
Voice AI (NLU)Amazon Lex v2Shared intent taxonomy across programs; per-language slot types and utterance sets.
Conversational orchestrationKore.ai XOProgram-scoped bots for complex flows; hand-off to Connect voice via SIP.
LLM / paraphrase / summarizationAzure AI Foundry (Azure OpenAI)GPT-4o-class for open-ended turns; regional deployments per program to satisfy residency.
Automated QAAzure AI Foundry evaluations100% of calls scored against per-program rubric; bottom-decile routed to human QA.
Telephony / IVRAmazon Chime Voice ConnectorReused for outbound-safe language routing; Polly Neural for TTS in all six languages.
Implementation summary · PDF

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Illustrative case study. Scenarios, metrics, quotes and client details are representative composites based on Pronix engagements and industry benchmarks unless a named client is shown with written consent. Outcomes vary by client, scope, data quality and platform configuration. Nothing on this page is a guarantee, warranty or professional advice. See our Terms of Use for the full disclaimer.

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