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Case study · Life Sciences · Agent assist

Agent assist for a specialty pharma medical information line — GxP-safe on Veeva

A specialty pharma manufacturer needed agent assist for its medical information line without breaking GxP validation or slowing adverse-event reporting. pronix.ai delivered a Veeva-grounded assistant with an AE-detection classifier — 29% AHT reduction and zero AE reporting misses.

Client
Specialty pharmaceutical manufacturer
Industry
Life Sciences
Platform
Genesys Cloud CX · Kore.ai · Veeva Vault MedComms
By pronix.ai CX Engineering8 min readQ1 2026
-29%
AHT on medical information calls
+18%
AE detection rate (assisted vs. baseline)
0
Missed 24-hour AE reporting SLAs
0
GxP audit findings

*Representative outcome; results vary by client, scope and platform configuration.

The challenge

Medical information agents were juggling six systems on every call and adverse-event detection depended on the agent noticing. Any AI had to be Veeva-grounded, GxP-audit-ready, and never reduce AE capture — regulators were watching.

Our approach

Step 01

AE-detection classifier in-line

A first-pass AE classifier ran on every transcript segment; suspected AEs raised an on-screen prompt with a mandatory intake flow before call-wrap.

Step 02

Veeva-grounded answers

Agent assist retrieved from the approved medical response library only; anything off-library escalated to a medical scientific liaison.

Step 03

Validated release pipeline

IQ/OQ/PQ documentation for every prompt and model change; signed release manifests filed with QA.

Step 04

PV SLA guardrails

AE reports still filed inside 24 hours 100% of the time; the assistant sped up capture, never gated it.

For Head of Medical InformationFor Head of PharmacovigilanceFor CIO

Illustrative case study. Scenarios, metrics, quotes and client details are representative composites based on Pronix engagements and industry benchmarks unless a named client is shown with written consent. Outcomes vary by client, scope, data quality and platform configuration. Nothing on this page is a guarantee, warranty or professional advice. See our Terms of Use for the full disclaimer.

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