NewNew: The enterprise guide to Agentic AI — 24 min read.
Read →Thought leaders
Our guides, benchmarks and case studies are written by the delivery teams that ship the work — advisory, CX engineering and FinOps. Each profile lists what the practice owns and the research it has published.
Three positions currently shaping how we advise enterprise AI, agentic delivery and contact center programs. Each one is drawn from live engagements and published in full.
The 2026 evidence is in the equity market, not the analyst deck. TTEC's margin compression and TaskUs's take-private at a multi-year low told buyers what pilot dashboards would not: seat-level copilots rarely reach the P&L. Our strategy practice now scores every program on containment, cost-to-serve and rework — before a single agent ships.
Read: Why the market doesn't believe BPO AI yetNICE, Salesforce Agentforce and Genesys are shipping outcome-priced automation that overlaps what outsourcers sell. Our CX engineering practice tracks where the platform is good enough, where orchestration must stay yours, and how to keep exit costs bounded when the vendor moves up the stack.
Read: CCaaS vendors are becoming BPOsBanks, insurers, payers and providers do not fail on model quality — they fail on evidence, traceability and human-in-the-loop design. Our sector guides encode the guardrails, audit artefacts and escalation patterns that survive a regulator's question, not just a demo.
Read: Agentic AI for Financial ServicesResearch at pronix.ai is a byproduct of delivery. Practitioners write from programs they have run; editors check the evidence trail before anything is published.
Enterprise AI & CX advisory
Our Strategy Practice is a small team of former CIOs, transformation partners and product leaders who help executive teams turn AI ambition into a delivery plan. We write for the boardroom, sit in the war room, and stay through go-live.
New York · HyderabadContact Center AI architects
The CX Engineering practice designs and ships voice AI, agent assist, conversational AI and analytics on Amazon Connect, Genesys, NICE, Five9, Salesforce Agentforce, Google CCAI and Dynamics 365. We measure ourselves on cutover risk and post-go-live CSAT, not deck pages.
New York · HyderabadAI cost & governance
Our FinOps practice keeps enterprise AI spend defensible — unit economics, cost attribution, cheap-first routing, guardrails and monthly governance rhythms. We work alongside CIOs and CFOs to keep the AI portfolio in the black.
New York · Hyderabad