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60–80% — Digital containment
Slide 1 of 2
60–80%
Digital containment
1x
Unified stack across channels
-40%
Cost per digital contact
+20pt
Digital CSAT
The enterprise challenge

Digital bots without context are a modern IVR.

Most conversational AI programs stall because bots don't carry customer state across channels, don't know the product deeply, and can't complete transactions.

  • Channel silos
    Web bot, WhatsApp bot and app bot each built by a different team on a different stack.
  • No transactional depth
    Bots that answer FAQs but can't change an order or update an appointment don't move the needle.
  • No CCaaS handoff
    When the bot fails, the customer starts over with a live agent instead of continuing the conversation.
Capabilities

One conversational layer across every digital channel.

01
Unified intent & context

One intent model, one context store, one knowledge layer across all digital channels.

02
Transactional workflows

Order changes, account updates, appointment management and payments — end-to-end in the conversation.

03
Governed knowledge

RAG grounded in current product, policy and playbook content with citation and access control.

04
CCaaS handoff

Warm handoff to a live agent with transcript, intent and customer context intact.

05
Rich channel support

Web, mobile, WhatsApp, RCS, Apple Messages, Facebook Messenger, Instagram and voice.

06
CRM integration

Native integration with Salesforce, Dynamics 365, Zendesk, ServiceNow and custom systems of record.

Definition

What is conversational AI?

Conversational AI is technology that lets a customer interact with an enterprise in natural language across voice, chat, messaging and email — understanding intent, holding context across turns, retrieving and updating data in business systems, and handing over to a human with that context when needed. In a contact center it is measured on containment, resolution accuracy, escalation quality and customer satisfaction.

Designing a conversational AI program in five steps

  1. Step 1

    Rank intents by value

    Use transcript and ticket mining to rank intents by volume, handle cost and automation feasibility.

  2. Step 2

    Choose the channel order

    Automate the channel where the intent actually arrives — chat-first for status, voice-first for urgency.

  3. Step 3

    Ground answers

    Connect approved knowledge and systems of record so responses are cited and account-accurate, not generic.

  4. Step 4

    Define escalation

    Set the confidence and sentiment thresholds that trigger a warm handover with full transcript context.

  5. Step 5

    Operate and expand

    Review containment and CSAT by intent, retire failing flows, and add the next intent tier each quarter.

Conversational AI vs rules-based chatbot

Conversational AI vs rules-based chatbot
DimensionConversational AIRules-based chatbot
UnderstandingIntent and context from natural languageKeyword and decision-tree matching
Context across turnsRetainedUsually reset per node
Transactional depthReads and writes systems of recordLinks out or opens a ticket
MaintenanceKnowledge and prompt updatesFlow rebuilds per change
Failure modeEscalates with contextDead ends and loops
How we deliver

A six-step model, from assessment to managed operations.

Every engagement follows the same rhythm — so business, IT and delivery stay aligned from opportunity to outcome.

01
Assess

Channel and intent analysis.

02
Design

Conversation, knowledge and workflow design.

03
Pilot

One channel, one intent family.

04
Implement

Integration and CCaaS handoff.

05
Scale

Additional channels, languages and geos.

06
Operate

Continuous knowledge and intent tuning.

Where it lands

Use cases already in production with enterprise clients.

WhatsApp customer service

Full-service customer conversations on the channel customers already use — with handoff to live agents when needed.

In-app conversational commerce

Product discovery, ordering and support in one conversation, tied to CRM and OMS.

Proactive digital outreach

Two-way appointment reminders, payment reminders and service notifications.

Digital-first care navigation

Symptom check, provider search and appointment booking on web and mobile.

Runs on

Partner platforms we implement

  • Kore.ai platform logo
  • Microsoft Dynamics 365 CCaaS platform logo
  • Amazon Connect platform logo
  • Genesys Cloud CX platform logo
  • NICE CXone platform logo
  • Five9 platform logo
  • Salesforce Agentforce platform logo
Explore platform capabilities →
Runs on

Grounded on your data. Governed on day one.

Every platform we implement is only as good as the retrieval, connectors and controls behind it. These are the horizontal solutions we ship with every engagement.

Not sure where to start? Score your organization in 10 minutes.Take the AI Readiness Assessment →
In depth

How conversational AI consulting, implementation and integration fit together on a single intent model.

Conversational AI implementation

Conversational AI implementation covers intent taxonomy, dialog and disambiguation design, knowledge grounding, transactional flows, escalation and analytics. One intent model serves every digital channel, so a change to a billing flow ships everywhere at once instead of being rebuilt per bot.

  • Single intent model across all channels
  • Grounded answers with citations and entitlements
  • Transactional flows into systems of record

Conversational AI integration

Conversational AI integration is where most bots fail: identity, CRM context, order and case systems, knowledge repositories and live-agent handoff. We wire authenticated context into every conversation and pass full transcript and entities on escalation so nothing is repeated.

  • Authenticated identity and CRM context
  • Order, case, billing and knowledge connectors
  • Context-preserving handoff to live agents

AI chatbot consulting

AI chatbot consulting begins with an honest audit of the bots you already have: containment by intent, abandonment points, unanswered questions and knowledge gaps. The output is a remediation plan that usually retires more flows than it adds — then a build plan for the intents worth automating.

  • Containment and abandonment audit
  • Knowledge gap and coverage analysis
  • Retire, rebuild or extend recommendations

Choosing a conversational AI consulting company

A conversational AI consulting company should be accountable for outcomes after launch. We publish containment, resolution and CSAT targets, run regression and safety evals on every release, and operate the assistant under an SLA with monthly tuning cycles.

  • Published containment and CSAT targets
  • Regression and safety evals per release
  • Managed tuning under an operating SLA
Explore next
Frequently asked

Questions buyers ask us first.

What does conversational AI consulting include?
Bot and channel audit, intent taxonomy, dialog and knowledge design, platform selection, integration architecture, build, evaluation and post-launch tuning.
How long does conversational AI implementation take?
A first channel with a focused intent set typically goes live in 6–10 weeks; additional channels reuse the same intent model and ship considerably faster.
What makes conversational AI integration difficult?
Identity, entitlement-aware knowledge and live-agent handoff. Without authenticated CRM context, assistants can answer questions but cannot resolve them.
Do you offer AI chatbot consulting for bots we already built?
Yes. We audit containment, abandonment and knowledge coverage, then recommend which flows to retire, rebuild or extend before adding anything new.
Which conversational AI platforms do you work with?
Kore.ai, Google Dialogflow CX and CCAI, Microsoft Copilot Studio, IBM watsonx Assistant, Amazon Lex and the native assistants in Genesys, NICE and Five9.

How we work

Every CX and contact center program runs through one of four engagement models — advisory, implementation, managed operations or embedded pods.

Who we are

pronix.ai is the AI & CX systems integrator practice of Pronix Inc.

One accountable delivery model: US-based architecture and program leadership with global engineering pods running 24×7 build, cutover and hypercare.

Founded
2010 · Pronix Inc
Headquarters
666 Plainsboro Rd, Suite 1361, Plainsboro, NJ 08536
Delivery centers
United States · India (Hyderabad) · EMEA
Engagement model
Fixed-scope implementation, managed run, staff augmentation and T&M Agile Teams.

Certifications

  • AWS Certified (Solutions Architect, Developer)
  • Amazon Connect specialty
  • Genesys Cloud CX certified
  • NICE CXone certified
  • Salesforce certified (Service Cloud, Agentforce)
  • Microsoft Azure AI certified

Partner tiers

  • AWS Advanced Tier Services Partner
  • Genesys Implementation partner
  • Kore.ai Strategic implementation partner
  • NICE CXone Implementation partner
  • Five9 Channel partner
  • Microsoft Gold partner
  • Salesforce Consulting partner

Security questionnaires, controls documentation and named client references are available under NDA. More about Pronix Inc

Next step

Book a working session with our conversational ai team.

30 minutes. Your architecture, your data, your KPIs. You leave with a concrete pilot outline and a business case worth defending.