NewNew: The enterprise guide to Agentic AI — 24 min read.

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Perspectives

Opinionated long-form thinking from our strategy leads.

Short, direct perspectives on the decisions enterprise leaders are making right now — buy vs build, platform choice, the operating model, and the shape of the agentic enterprise.

Perspective · Agentic AI · Evidence

Why the market doesn't believe BPO AI yet — the TTEC vs. TaskUs signal

Two years into the copilot era, the equity market has done what analyst decks won't: separated BPO AI narratives from BPO AI outcomes. TTEC's margin compression and dividend suspension, TaskUs's $16.50/share take-private at a multi-year low, and the widening EBITDA-vs-multiple gap across the sector all say the same thing — copilots didn't move the P&L. This is the case for treating agentic delivery as an operating-model decision, not a productivity story.

13 min readRead →
Perspective · Strategy

Buy-vs-build in the age of foundation models

The old buy-vs-build math assumed software was expensive to build and cheap to buy. Foundation models flipped both sides. Here is the framework we take into every architecture review — and the three questions that decide it every time.

14 min readRead →
Perspective · CCaaS · Evidence

CCaaS vendors are becoming BPOs — what NICE, Salesforce and Agentforce mean for buyers

The category boundary between CCaaS platforms, BPOs and system integrators is dissolving in front of enterprise buyers. NICE's Accenture alliance, Salesforce's TTEC partnership, Agentforce's three pricing models in 18 months, and the Capgemini acquisition of WNS are the four signals that matter — and they change how a 2026 RFP has to be written to avoid getting boxed in for a decade.

14 min readRead →
Perspective · CX Strategy

Data-Cloud-first CX

The center of gravity in enterprise CX is moving from the CCaaS to the customer data cloud. Agentic AI accelerates that shift — and it changes who owns the roadmap, who signs off on platform selection and where the next generation of CX budget lands.

11 min readRead →
Perspective · BPO · Agentic AI · Evidence

The agentic BPO reset — what the 2026 Maturity Benchmark says the winners actually did

Every US BPO now has an 'AI story'. The 2026 Enterprise BPO Agentic AI Maturity Benchmark — scoring 22 providers across delivery, governance, workforce and commercial dimensions — says a much smaller number have an agentic delivery model. This is what the benchmark data actually shows, and what enterprise buyers should read out of it before writing their next RFP.

14 min readRead →
Interactive tools

Use cases, ROI models and platform selectors.

Ungated tools you can use right now — filterable use cases, defensible ROI calculators and short assessments. No email required.

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