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Case study · BPO · AI Ops

From 3% sampled QA to 100% coverage across a mid-market BPO — AI quality operations

A mid-market BPO's QA program sampled 3% of interactions and clients still argued the scorecards. pronix.ai stood up 100% AI-scored QA with human calibration and evidence linking — 4x more coach-worthy findings and a 22% CSAT lift across the top three programs.

Client
Mid-market BPO, 8,500 seats
Industry
BPO
Platform
Genesys Cloud CX · AWS Bedrock · Snowflake
By pronix.ai CX Engineering6 min readQ4 2025
3% → 100%
QA coverage
4x
Coach-worthy findings surfaced
+22%
CSAT on covered programs
-83%
Client scorecard disputes

*Representative outcome; results vary by client, scope and platform configuration.

The challenge

The QA sample missed the interactions that actually mattered, coaching was reactive, and clients disputed 1 in 6 scores. Every new program required a scorecard rebuild in a spreadsheet.

Our approach

Step 01

Scorecard-as-config

Modeled every client scorecard as versioned config — rubric, weights, evidence rules — so a new program went live in a day.

Step 02

LLM scoring with citations

Every score linked to the transcript span that produced it — no black-box grades in a client review.

Step 03

Human calibration loop

5% of interactions dual-scored by a QA analyst; drift monitored per rubric and re-trained monthly.

Step 04

Coaching queue

Findings routed to supervisors as one-minute coaching cards tied to the exact call moment — not a weekly PDF.

Step 05

Client scorecard portal

Read-only portal for the client with drill-down to evidence — disputes dropped by design.

Stack assumptions

The reference stack behind this program. Assumptions are what pronix.ai brought in on day one — swap-outs are common, and the implementation summary explains where the substitutions cost time or accuracy.

LayerComponentAssumption on day one
Contact centerGenesys Cloud CXVoice + digital recording, transcripts and metadata streamed to Snowflake via Genesys AppFoundry connector.
LLM / scoringAWS Bedrock (Claude 3.5 Sonnet + Haiku)Haiku for classification / adherence; Sonnet for open-ended rubric items with citation extraction.
Scorecard configCustom scorecard-as-code serviceRubrics stored as versioned YAML per client; new program live in one day with a scorecard PR.
Data platformSnowflake + dbtEvery score, evidence span and dispute recorded; longitudinal drift tracked per rubric per program.
Coaching surfaceGenesys native + Slack cardsOne-minute coaching cards routed to supervisors with deep-links to the exact call moment.
Client portalRetool (read-only) on SnowflakeClients see scores, evidence and dispute status; SSO via Okta or Azure AD per client.
Implementation summary · PDF

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For BPO COOFor Head of QualityFor Client Services Director

Illustrative case study. Scenarios, metrics, quotes and client details are representative composites based on Pronix engagements and industry benchmarks unless a named client is shown with written consent. Outcomes vary by client, scope, data quality and platform configuration. Nothing on this page is a guarantee, warranty or professional advice. See our Terms of Use for the full disclaimer.

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