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Contact Center 360™ · User guide

How to run a Contact Center 360 assessment

Everything a facilitator needs: the eight-step process from empty workspace to executive readout, how to run each of the 14 assessment domains, the scoring rules behind every number in the report, and the questions that come up mid-engagement.

How to run a Contact Center 360 assessment

Eight steps from an empty workspace to a board-ready readout. Work through them in order the first time; after that, jump to whatever the engagement needs.

  1. 1. Create the customer workspace

    One workspace per customer assessment. Everything else hangs off it.

    2 minutes

    What you do

    • Open Setup → Customer workspaces and enter the customer or programme name.
    • Use one workspace per engagement — not per workshop — so all modules roll into one record.
    • Load the sample enterprise first if you want to see a fully populated assessment before starting your own.

    Worked example

    Name it the way the customer refers to the programme, e.g. "Northwind Bank — CX Modernisation 2026".

    Who to involve

    Assessment lead

  2. 2. Capture the customer profile

    Establishes scope, scale and sponsorship so findings are read in context.

    10–15 minutes

    What you do

    • Fill in scale (agents, sites, annual volume), estate (CCaaS, CRM, key apps) and sponsorship.
    • Set the assessment start and target date — these drive the roadmap phasing.
    • Anything you don't know yet: leave blank and raise it as a follow-up instead of guessing.

    Worked example

    1,850 agents · 4 sites (US, Manila, Krakow) · 26M interactions/yr · 2 CCaaS platforms · Salesforce CRM · sponsor: COO.

    Who to involve

    Assessment lead + customer programme manager

  3. 3. Agree business goals and KPIs

    Every finding must trace back to a goal the customer already owns.

    20–30 minutes

    What you do

    • Add 3–6 goals maximum. More than that and prioritisation becomes meaningless.
    • For each goal record the current KPI value and the target value with a date.
    • Name a business owner — not IT — for each goal.

    Worked example

    Goal: "Reduce cost per contact" · Driver: margin · Owner: VP Service Ops · Current: $6.40 → Target: $4.80 by Q4 2026.

    Who to involve

    Executive sponsor + operations leadership

  4. 4. Work through the assessment modules

    Capture current state across all 14 domains with evidence, not opinion.

    60–90 minutes per module

    What you do

    • Run modules in the order the stakeholders are available — the engine does not require a sequence.
    • For each question: set the 1–5 maturity rating, write the current-state observation, then set your confidence.
    • Use + Finding / + Risk / + Evidence directly on a question so the traceability link is created for you.
    • Flag a follow-up whenever the answer needs a document or a person who isn't in the room.

    Worked example

    Question "How well governed is routing logic?" → rating 2 (Developing) · observation: "Routing owned by 1 admin, changes made in production without peer review; last documented flow map is 2023." · confidence: High · + Finding + Risk.

    Who to involve

    Domain SMEs from the customer, facilitated by a consultant

  5. 5. Run Workshop Mode live in the room

    A projector-friendly, one-question-at-a-time view for facilitated sessions.

    60–120 minutes per session

    What you do

    • Filter to the stakeholder group in the room so you only ask questions they can answer.
    • Project the screen and capture answers as the conversation happens — every keystroke is saved.
    • Read the maturity level descriptions aloud; agreeing on the definition prevents re-scoring later.

    Worked example

    A 90-minute technology workshop: filter to Technology stakeholders, cover Infrastructure and CCaaS, capture 14 ratings and 5 findings without leaving the screen.

    Who to involve

    Facilitator + the stakeholder group for that domain

  6. 6. Validate scores, targets and gaps

    Turns captured data into an agreed maturity baseline and target state.

    Half a day offline

    What you do

    • Review each calculated domain score; override it only when you can state why in one sentence.
    • Set the target maturity per domain — a realistic 12–24 month target, not a 5 everywhere.
    • Check Peer benchmarking to see where the customer sits against the industry reference set.
    • Work the Findings and Risk registers until every Critical and High item has an owner and impact.

    Worked example

    Analytics: calculated 2.1 → override 2.4 ("two analytics capabilities exist but are unused; capability is present, adoption is not") · target 4.0 · gap 1.6.

    Who to involve

    Assessment lead + consultants

  7. 7. Build the roadmap and value case

    Sequences the gaps into phases and attaches a defensible value range.

    2–4 hours

    What you do

    • Review the auto-sequenced 3-phase roadmap; it respects dependencies (data and integration before AI).
    • Adjust the value-case levers (containment, AHT, attrition, quality coverage) to the customer's own numbers.
    • Keep every initiative traceable to a finding — anything unlinked will not survive executive scrutiny.

    Worked example

    Phase 1 (0–3 months): routing governance + estate documentation. Phase 2 (3–9): data model and knowledge. Phase 3 (9–18): agent assist and automated QA.

    Who to involve

    Assessment lead + solution architect

  8. 8. Export deliverables and save a version

    Produces the board-ready pack and freezes the baseline you can reassess against.

    15 minutes

    What you do

    • Export the branded PDF report for the executive readout and the CSV/JSON backup for your own records.
    • Save a named version (V1, or a date) before the executive review — later edits then never overwrite the baseline.
    • Share the workspace with colleagues from Team & Portfolio if more than one consultant is contributing.

    Worked example

    Save "V1 — baseline (pre-readout)", present the PDF, then save "V2 — post-executive review" after feedback.

    Who to involve

    Assessment lead